Multi-Language Enterprise Platform

The Challenge

Morga AG has a massive heritage and a vast product range. The challenge was to create a website that felt “Modern yet Traditional.” They needed:

Complex Content Architecture: Handling hundreds of recipes, news stories, and product categories.
Multi-Lingual Synchronicity: Seamless switching between DE, FR, and EN without losing SEO value.
Performance: Despite being a content-heavy site with many images, it had to load fast to meet Swiss web standards.
Custom UX: A unique navigation system for recipes, factory tours, and brand stories.

I spent a year architecting this site from the ground up using a Full-Stack WordPress approach:

Custom Theme Development: Built a lightweight, pixel-perfect theme from scratch (no bloated page builders) to ensure maximum speed.
Advanced Recipe & News Engine: Developed a custom post-type system for recipes with dynamic filters, making it easy for users to find healthy meal ideas.
Dynamic PDF Generation: Integrated a feature allowing users to download/print recipes directly in a clean PDF format.
Multilingual Architecture: Implemented a robust translation workflow ensuring all metadata and technical SEO remain consistent across all three languages.
Lead Generation Hub: Created custom inquiry modules for factory tours (Betriebsbesichtigung) and B2B partner logins.

Core: Custom WordPress PHP Development.
Frontend: Advanced CSS3 (Flex/Grid), JavaScript (ES6), HTML5.
Dynamic Data: Advanced Custom Fields (ACF Pro) for flexible content management.
Optimization: WP-Rocket, Image Optimization (WebP), and Server-level caching.
Languages: WPML / Custom Multilingual Logic.

Interactive Storytelling: A custom “History” and “Sustainability” section with smooth scroll animations.
B2B Integration: Secure Partner/Retailer login portal.
Smart Search: A fast, filtered search engine for products and healthy living tips (Hesch gwüsst?).
Responsive Fluidity: A mobile-first approach ensuring the site looks premium on high-end devices.